Privacy policy

Table of contents

1. Name and address of the person responsible
2. Contact details of the data protection officer
3. General information on data processing
4. Data sharing and international transfer
5. Rights of the data subject
6. Provision of the website and creation of log files
7. Use of cookies
8. Newsletter
9. E-mail contact
10. Contact form
11. Application by email
12. Corporate presence
13. Use of company presences in professional networks
14. Hosting
15. Integrated third-party services

I. Name and address of the data controller

The controller within the meaning of the General Data Protection Regulation (GDPR) and other data protection regulations is

Betterspace GmbH
Oberpörlitzer Straße 2
98693 Ilmenau
Germany

49 (0) 3677 7613100
info@betterspace360.com
https://betterspace360.com

II. Contact details of the data protection officer

The data protection officer of the controller is

DataCo GmbH
Dachauer Street 65
80335 Munich
Germany

49 89 7400 45840
www.dataguard.de

III. General information on data processing

What do we mean by legal basis?

Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) – You have given us your consent to process your personal data for the specific purpose that we have explained to you. You have the right to withdraw your consent at any time. For more information on how you can withdraw your consent, please refer to the subsections “Exercising your rights” in the following sections of this Privacy Policy.

Contract (Art. 6 para. 1 sentence 1 lit. b GDPR) – We need to use your data to fulfil a contract you have with us. Alternatively, it is necessary to use your data because we have asked you to do so or you have taken certain steps yourself before entering into this contract.

Legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR) – We must use your data to comply with the law.

Vital interests (Art. 6 para. 1 sentence 1 lit. d GDPR) – The processing of your data is necessary to protect your vital interests or those of another person. For example, to protect you from serious physical harm.

Public task (Art. 6 para. 1 sentence 1 lit. e GDPR) – The processing of your data is necessary for the performance of a task carried out in the public interest or because it is covered by a task defined by law, e.g. for a statutory function.

Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR) – The processing of your data is necessary to support a legitimate interest that we or another party have, only if your own interests do not prevail.

Please note that we may not be able to provide you with our website services if your data is processed to fulfil a contract or legal obligation and you do not provide the requested data.

IV. Data sharing and international transfer

As explained in this Privacy Policy, we use various service providers to help us provide our services and ensure the security of your data. When we use these service providers, it is necessary for us to share your personal data with them.

We have concluded agreements with all service providers to whom we pass on your data, obliging them to protect your data.

If your personal data is transferred outside the EU, we will ensure that your personal data receives an equivalent level of protection, either because the country to which your data is transferred has an “adequate” standard of data protection as defined by the European Commission, or by applying another safeguard, such as an enhanced contractual arrangement, i.e. the Standard Contractual Clauses (SCCs) adopted by the European Commission.

For example, when we use US service providers, we rely on either the SCC or the EU-US Data Privacy Framework, depending on the provider. You can request a copy of the SCCs we have entered into with our service providers by sending an email to the email address provided in this Privacy Policy.

V. Your rights as a data subject

1. the right to information (Art. 15 GDPR)

You have the right to request confirmation from us as to whether personal data concerning you is being processed. If this is the case, you have a right to information about this data and to the following information:

• Processing purposes
• Categories of personal data
• Recipients or categories of recipients
• Planned storage duration or the criteria for determining this duration
• The existence of the rights to rectification, erasure, restriction or objection
• Right to lodge a complaint with the competent supervisory authority
• If applicable, origin of the data (if collected from a third party)
• If applicable, the existence of automated decision-making including profiling with meaningful information about the logic involved, the scope and the expected effects
• Possible transfer of personal data to a third country or international organisation

2. right to rectification (Art. 16 GDPR)

If your personal data is incorrect or incomplete, you have the right to request immediate correction or completion of the personal data.

3. right to restriction of processing (Art. 18 GDPR)

If one of the following conditions is met, you have the right to request that the processing of your personal data be restricted:

1. You contest the accuracy of your personal data for a period enabling us to verify the accuracy of the personal data.
2. In the event of unlawful processing, you can refuse the erasure of the personal data and instead request the restriction of the use of the personal data.
3. We no longer need your personal data for the purposes of processing, but you need your personal data for the establishment, exercise or defence of legal claims, or
4. After you have lodged an objection to the processing, for the duration of the examination as to whether our legitimate reasons outweigh your reasons.

4. right to erasure (“right to be forgotten”) (Art. 17 GDPR)

If one of the following reasons applies, you have the right to demand that your personal data be deleted immediately:

• Your data are no longer necessary for the processing purposes for which they were originally collected.
• you withdraw your consent and there is no other legal basis for the processing.
• You object to the processing and there are no overriding legitimate grounds for the processing or you object pursuant to Art. 21 (2) GDPR.
• Your personal data is being processed unlawfully.
• The deletion is necessary to fulfil a legal obligation under Union law or the law of the member state to which we are subject.
• The personal data was collected in relation to information society services offered in accordance with Article 8 (1) GDPR.

Please note that the above reasons do not apply if the processing is necessary

• To exercise the right to freedom of opinion and information
• To fulfil a legal obligation or to perform a task that is in the public interest and to which we are subject
• For reasons of public interest in the area of public health
• For archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes
• For the assertion, exercise or defence of legal claims

5. right to data portability (Art. 20 GDPR)

You have the right to receive your personal data in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller.

6. right to object to certain data processing (Art. 21 GDPR)

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR. This also applies to profiling based on these provisions.

Where your personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.

7. right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of personal data relating to you infringes the GDPR.

The supervisory authority with which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 GDPR.

A list of the competent supervisory authorities in Germany can be found on the website of the Federal Commissioner for Data Protection at the following link: https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html

VI. Provision of the website and creation of log files

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.

The following data is collected:

• Information about the browser type and version used
• The user’s operating system
• The user’s internet service provider
• Date and time of access
• Websites from which the user’s system accesses our website
• Websites that are accessed by the user’s system via our website

This data is stored in the log files of our system. This does not affect the user’s IP addresses or other data that allow the data to be assigned to a user. This data is not stored together with other personal data of the user.

2. Purpose of data processing

Data is stored in log files to ensure the functionality of the website. We also use the data to optimise the website and to ensure the security of our information technology systems. The data is not analysed for marketing purposes in this context.

3. Legal basis for data processing

The legal basis for the temporary storage of data and log files is Art. 6 para. 1 sentence 1 lit. f GDPR.

4. Duration of storage

The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this period is possible.

5. Exercise your rights

The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. The user can object to this. Whether the objection is successful must be determined as part of a balancing of interests.

VII. Use of cookies

1. Description and scope of data processing

When you visit our website, we use technical aids for various functions, in particular cookies, which can be stored on your end device. When you access our website and at any time thereafter, you have the choice of whether you generally allow cookies to be set or which individual additional functions you would like to select. You can make changes in your browser settings or via our Consent Manager.

Cookies are text files or information in a database that are stored on your hard drive and assigned to the browser you are using so that certain information can flow to the organisation that sets the cookie. Below we describe the type of cookies we use:

We use technically necessary cookies that are required for the technical structure of the website. Without these cookies, our website cannot be displayed (completely correctly) or the support functions are not possible.

The following data is stored and transmitted by the technically necessary cookies:

• Language settings

We use cookies on our website that are not technically necessary. Cookies that are not technically necessary are text files that are not only used for the functionality of the website, but also collect other data.

By setting technically unnecessary cookies, the following data is processed:

• Date and time the website was accessed
• Tracking of surfing behaviour
• Linking the website visit with other social media platforms

2. Purpose of data processing

The purpose of using technically necessary cookies is to ensure the functionality of our website. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognised even after a page change.

We require the technically necessary cookies for the following applications:

• Transfer of language settings
• Functionality of the website
• Selected settings of the user of the cookie banner

Cookies that are not technically necessary are used for the purpose of improving the quality of our website, its content and thus our reach and efficiency. By setting these cookies, we learn how the website is used and can thus constantly optimise our offer. In particular, these cookies serve the following purposes:

• Statistics
• Marketing purposes

3. Legal basis for data processing

The provisions of the Telecommunications and Telemedia Data Protection Act (TTDSG) apply to the storage of information in the end user’s terminal equipment and/or access to information already stored in the end user’s terminal equipment. If the setting and reading of cookies is technically necessary, this is done to ensure the functionality of our website. In this case, cookies are stored and accessed on your terminal equipment on the basis of Section 25 (2) No. 2 TTDSG. The purpose of storing and accessing the information in your terminal equipment is to make it easier for you to use our website and to be able to offer you our services as you have requested. Some functions of our website do not work without the use of these cookies and could therefore not be offered. The cookies are generally deleted after the end of the session (e.g. logging out or closing the browser) or after the expiry of a specified period. Information on different storage periods for cookies can be found in the following sections of this privacy policy.

Insofar as cookies are used that are not technically necessary, this is done on the basis of your express consent, which you can give via the cookie banner. The basis for the storage and access to information in this case is § 25 para. 1 TTDSG in conjunction with Art. 6 para. 1 lit. a), Art. 7 GDPR. Art. 6 para. 1 lit. a), Art. 7 GDPR. You can revoke your consent at any time with effect for the future or grant it again at a later date by configuring your cookie settings accordingly. Alternatively, you can prevent the storage of cookies by making the appropriate settings in your browser software. Please note that the browser settings you make only apply to the browser you are using. If personal data is processed following the storage of and access to the information on your end device, the provisions of the GDPR apply. You can find information on this in the following sections of this privacy policy.

4. Exercise your rights

You can withdraw your consent to the use of cookies at any time and manage your consent preferences under the following link:

Cookie settings

VIII Newsletter

1. Description and scope of data processing

You can subscribe to a free newsletter on our website. When you register for the newsletter, the data from the input screen is transmitted to us.

In order to provide this service, we collect the following data from you:

• E-mail address
• Date and time of registration

Your consent is obtained for the processing of the data as part of the registration process and reference is made to this privacy policy.

In connection with the data processing for sending newsletters, the data is forwarded to HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA. The data is used exclusively for sending the newsletter. Further information on the data processing in question can be found under “Integrated third-party services”.

2. Purpose of data processing

The purpose of collecting the user’s e-mail address is to send the newsletter.

The collection of other personal data as part of the registration process serves to prevent misuse of the services or the e-mail address used.

3. Legal basis for data processing

The legal basis for the processing of data after registration for the newsletter by the user is Art. 6 para. 1 sentence 1 lit. a GDPR if the user has given consent.

4. Duration of storage

The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. The user’s e-mail address is therefore stored for as long as the subscription to the newsletter is active.

The other personal data collected during the registration process is generally deleted after a period of seven days.

5. Exercise your rights

The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, there is a corresponding link in every newsletter.

This also makes it possible to withdraw consent to the storage of personal data collected during the registration process.

You can also exercise your right of cancellation by sending an informal email to datenschutz@betterspace360.com.

IX E-mail contact

1. Description and scope of data processing

It is possible to contact us via the e-mail address provided on our website. In this case, the user’s personal data transmitted with the e-mail will be stored.

The data is used exclusively for processing the conversation.

2. Purpose of data processing

In the case of contact by e-mail, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 lit. f GDPR. Our legitimate interest is to answer your enquiry that you send by email in the best possible way.

If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

4. Duration of storage

The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Exercise your rights

If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.

All personal data stored in the course of contacting us will be deleted in this case.

X Contact form

1. Description and scope of data processing

There is a contact form on our website that can be used to contact us electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.

The following data is stored at the time the message is sent:

1. E-mail address
2. Surname
3. First name
4. Telephone/mobile phone number
5. The company
6. Industry
7. Number of rooms
8. Salutation
9. Product interests
10. Enquiry type
11. Your message to us
12. IP address of the calling computer
13. Date and time
14. Campaign ID
15. Referrer page
16. Lead status
17. Page title
18. current URL

2. Purpose of data processing

The processing of personal data from the input mask of the contact form or via the e-mail address provided serves us solely to process the contact.

The other personal data processed during the sending process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest is to answer your enquiry that you send to us via the contact form in the best possible way. If the e-mail contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR.

4. Duration of storage

The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. For the personal data from the input screen of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Exercising your rights

If the user contacts us via the input mask in the contact form, they can object to the storage of their personal data at any time in the following manner:

Informal email to datenschutz@betterspace360.com

All personal data stored in the course of contacting us will be deleted in this case.

XIII. Utilisation of company presences in professional networks

1. Scope of data processing

The company website is used for applications, information/PR and active sourcing. We have no information on the processing of your personal data by the companies jointly responsible for the company website. Further information can be found in the privacy policy of:

• LinkedIn
• XING

On our website we provide information and offer users the opportunity to communicate.

The company website is used for applications, information/PR and active sourcing.

We have no information on the processing of your personal data by the companies jointly responsible for the company’s website. Further information can be found in the privacy policy of:

LinkedIn: https://www.linkedin.com/legal/privacy-policy

XING: https://privacy.xing.com/de

If you carry out an action on our company website (e.g. comments, posts, likes, etc.), you may make personal data (e.g. real name or photo of your user profile) public.

2. Legal basis for data processing

The legal basis for the processing of personal data for the purpose of communicating with customers and interested parties is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest here is to respond to your enquiry in the best possible way and to be able to provide the requested information.

If the contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

3. Purpose of the data processing

The purpose of our company website is to inform users about our services. Every user is free to publish personal data through activities.

4. Duration of storage

The data generated by the company website is not stored in our own systems.

5. Cancellation and removal options

You can object to the processing of your personal data that we collect in the context of your use of our corporate presence at any time and assert your rights as a data subject as set out in the “Your rights” section of this privacy policy. To do so, please send us an informal email to the email address stated in this privacy policy.

Further information on exercising your rights can be found here:

LinkedIn: https://www.linkedin.com/legal/privacy-policy

XING: https://privacy.xing.com/en

XIV Hosting

The website is hosted on servers of a service provider commissioned by us.

Our service provider is:

Keyweb AG of the provider Keyweb AG Neuwerkstraße 45/46 D-99084 Erfurt. Further information can be found in the provider’s privacy policy: https://www.keyweb.de/de/datenschutz

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The information stored is

• Information about the browser type and version used
• The user’s operating system
• The user’s internet service provider
• Date and time of access
• Websites from which the user’s system accesses our website
• Websites that are accessed by the user’s system via our website

This data is not merged with other data sources. This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. Our legitimate interest in processing this data is to display our website without errors and to optimise its functions.

The website server is geographically located in Germany.

XI Integrated third-party services

We use various service providers to provide the services we offer on the website.

In general, we have a legitimate interest in sharing your data with the relevant service providers if these services are essential for the provision of the basic service offered on the website in order to provide the relevant website service.

If such services are required for additional services, extended functions or additional purposes, your personal data will only be passed on to service providers if you give your consent.

Here you can withdraw your consent to the use of integrated third-party services at any time and manage your consent settings:

Cookie settings

Use of Google Ads

1. Description and scope of data processing

We use Google Ads from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). We use this service to place adverts. Google places a cookie on your computer. This allows personal data to be stored and analysed, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).
Further information on the processing of data by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de

2. Purpose of the data processing

We only receive information about the total number of users who have responded to our advert. No information is passed on with which we could identify you. The use is not for tracking purposes.

3. Legal basis for data processing

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercise your rights

You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating
the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy? gl=DE&hl=en

Use of Google Ads Remarketing

1. Description and scope of data processing

We use Google Ads Remarketing from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). Google Remarketing is used to retarget visitors to the online presence for advertising purposes via Google Ads adverts. Google Ads Remarketing can be used to create target groups (“similar target groups”) that have, for example, accessed certain pages. This makes it possible to identify the user on other online presences and display targeted advertising. Google places a cookie on the user’s computer. This allows personal data to be stored and analysed, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).
Further information on the processing of data by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de

2. Purpose of the data processing

The purpose of processing personal data is to address a specific target group. The cookies stored on the user’s end device recognise them when they visit an online presence and can therefore show them interest-based advertising.

3. Legal basis for data processing

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercise your rights

You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the online presence (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de

Use of Google Analytics 4 (GA 4)

1. Description and scope of data processing

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as: Google).

Google Analytics analyses, among other things, how website visitors use our website. Google places cookies on your end device. During the visit, user behaviour is recorded in the form of “events”. This allows personal data to be stored and analysed, including

• First visit to the website
• Interaction with the website, usage path
• Clicks on external links
• Video usage
• File downloads
• Advertising impressions and clicks
• Scroll behaviour (if to end of page)
• Searches on the website
• Language selection
• Page visits
• Location (region)
• Your IP address (in abbreviated form)
• Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
• Your internet provider
• Referrer URL

We use the User ID function. The user ID allows us to assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyse user behaviour across devices.

We use Google Signals. This enables Google Analytics to collect additional information about users who have activated personalised ads (interests and demographic data) and ads can be delivered to these users in cross-device remarketing campaigns.

IP address anonymisation is activated by default in GA 4. This means that your IP address will be truncated by Google within the member states of the European Union or other signatory states to the Agreement on the European Economic Area. As an exception, only in rare cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google states that the IP address transmitted by your browser will not be merged with other Google data in the context of Google Analytics.

Further information on the processing of data by Google can be found here: https://policies.google.com/privacy

2. Purpose of the data processing

We use GA 4 to analyse the use of our online presence and to generate reports on the activities on our website. The reports are used to analyse the performance of our website and to target advertising to people who have already shown an initial interest by visiting our website.

3. Legal basis for data processing

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR.

4. Duration of storage

Your personal data will be deleted after 2 months. This deletion takes place automatically once a month.

5. Exercise your rights

You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal. You can withdraw your consent via our Cookie Consent Tool.

You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net) or Ghostery (https://www.ghostery.com) in your browser.

Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/technologies/partner-sites

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the online presence (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

You can use the following link to deactivate the use of your personal data by Google: https://adssettings.google.de

Use of HubSpot

1. Description and scope of data processing

We use functions of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (hereinafter referred to as HubSpot). This is an integrated software solution that we use to cover various aspects of our online marketing. These include, among others:

• Email marketing (newsletters and automated mailings, e.g. to provide downloads),
• Social Media Publishing & Reporting,
• Reporting (especially traffic sources, accesses, etc. …),
• Contact management (especially user segmentation & CRM),
• Landing pages and contact forms.

HubSpot places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).
Further information on the processing of data by HubSpot can be found here: https://legal.hubspot.com/de/privacy-policy

2. Purpose of the data processing

The use of the HubSpot plug-in serves exclusively to optimise our marketing.

3. Legal basis for data processing

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercise your rights

You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent
the collection and processing of your personal data by HubSpot by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

 Further information on objection and removal options vis-à-vis HubSpot can be found at
https://legal.hubspot.com/de/privacy-policy

Use of WPML

1. Description and scope of data processing

We use WPML from OnTheGoSystems Limited, 22/F 3 Lockhart Road, Wanchai, Hong Kong (hereinafter referred to as: WPML). WPML is a multilingual plugin for WordPress. We use WPML to display our online presence in different languages. When you visit our online presence, WPML stores a cookie on your end device to save the language setting you have selected. This allows personal data to be stored and analysed, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) as well as device and browser information (in particular the IP address and operating system).
 Further information on the processing of data by WPML can be found here:
https://wpml.org/de/documentation-3/privacy-policy-and-gdpr-compliance/

2. Purpose of the data processing

The use of WPML enables us to display our online presence in multiple languages.

3. Legal basis for data processing

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest lies in addressing visitors to our online presence in their native language.

4. Duration of storage

WPML stores cookies on your end device. Information on the storage duration of cookies can be found at: https://wpml.org/documentation/privacy-policy-and-DSGVO-compliance

5. Exercise your rights

You can prevent the collection and processing of your personal data by WPML by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information on objection and removal options in relation to WPML can be found at
https://wpml.org/de/documentation-3/privacy-policy-and-gdpr-compliance/

Use of Google Company Profile

1. Description and scope of data processing

We use the Google Company Profile marketing platform of Google LLC, Gordon House, Barrow Street, 4, Dublin, Ireland (hereinafter referred to as: Google).
 We use Google Company Profile for customer acquisition with optimised company profiles including the possibility of statistical evaluation and contacting users.
 Google cookies are stored on your end device.
 In particular, the following personal data is processed by Google Company Profile:

• Contact data / Company data
• Address data
• E-mail addresses
• Telephone number
• Opening hours
• Location data
• Credit card details
• Reviews
• IP address

Data may be transmitted to Google servers in the USA. Further information on the processing of data by Google Company Profile can be found here:
https://policies.google.com/privacy

2. Purpose of the data processing

We use Google Company Profile to develop statistical methods and to improve user behaviour and to advertise our solutions and products.

3. Legal basis for data processing

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.

4. Duration of storage

The data generated by the company website is not stored in our own systems.

Your personal information will be stored for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Exercise your rights

You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

Use of Spotify

1. Description and scope of data processing

We use functionalities of the Spotify music streaming service from Spotify AB, Regeringsgatan 19, SE-111 53, Stockholm, Sweden (hereinafter: Spotify).
 Spotify is a digital music, podcast and video streaming service that enables us to offer our digital content via a range of devices such as computers, phones, tablets, speakers, televisions and cars. In particular, the following personal data is processed by Spotify:

• Information about the type of Spotify service subscription
• Information about interactions with the Spotify service
• Inferences about your interests and preferences based on the use of the Spotify service
• User-generated content
• URL information
• Online identifiers including cookie data and IP addresses
• Information about the device types used
• Device attributes of devices in your Wi-Fi network that are available for connection to the Spotify service
• Not exact location determined from technical data
• Motion-generated or orientation-generated mobile sensor data

Cookies and other comparable technologies from Spotify are stored on your end device.
 Further information on the use of cookies by Spotify can be found here:
https://www.spotify.com/de/legal/cookies-policy/ Spotify assures that the data transfer to other countries takes place in accordance with the respective data protection laws and that, for example, the standard data protection clauses approved by the EU Commission are in place.
 Other recipients of the data are:

• Service provider
• Payment processor
• Advertising partner
• Spotify Partner
• Scientific research
• Other Spotify Group companies
• Law enforcement and data protection authorities
• Buyers or prospective buyers

However, as we generally have no influence on the processing of your personal data by Spotify, the company jointly responsible for our corporate presence, we cannot provide any binding information on the purpose and scope of the processing of your data.
 Further information on the processing of data by Spotify can be found here:
https://www.spotify.com/de/legal/privacy-policy/

2. Purpose of the data processing

We use Spotify to provide audio formats such as music and podcasts.

3. Legal basis for data processing

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.

4. Duration of storage

The data generated by the Company Presence will not be stored in our own systems.
 Your personal information will be stored by Spotify for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercise your rights

You can prevent the collection and processing of your personal data by Spotify by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Spotify can be found at: https://www.spotify.com/de/legal/privacy-policy/

Use of Microsoft Advertising

1. Description and scope of data processing

We use functionalities of the advertising plugin Microsoft Advertising of Microsoft Corporation, One Microsoft Way, 98052, Redmond, Washington, USA (hereinafter referred to as: Microsoft).
Microsoft Advertising can be used to place adverts for a company on Bing, for example to acquire new customers. If users reach our site
via this advert, we receive the total number of users who have been forwarded to this target page.
Microsoft cookies are stored on your end device.
In particular, the following personal data is processed by Microsoft:

• IP address
• Device and browser information
• A user ID assigned by Microsoft
• Referrer URL (website from which you accessed our website)

Data is processed on Microsoft servers in the USA.
Further information on the processing of data by Microsoft can be found here: https://privacy.microsoft.com/de-de/privacystatement

2. Purpose of the data processing

We use Microsoft Advertising to analyse, evaluate and optimise advertisements for advertising purposes.

3. Legal basis for data processing

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

4. Duration of storage

The data generated by the company website is not stored in our own systems.
Your personal information will be stored for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Exercise your rights

You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Microsoft by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can object to the analysis of your personal data for advertising purposes here at Microsoft: http://choice.microsoft.com/de-DE/opt-out
You can find further information on objection and removal options vis-à-vis Microsoft at https://privacy.microsoft.com/de-de/privacystatement

This privacy policy was created with the support of DataGuard.