- New logo – symbolising the transformation to an IoT platform for all non-residential buildings
- Modern, open, scalable – the new design stands for clarity and future viability
- Can be used across all sectors – solutions for care, education, hotels and administration
- Focus on strong values – sustainability, partnership and technical maturity
- Design meets function – modular tools such as API, LoRaWAN & heating control made visible
- New look, same attitude – customer-centric, solution-orientated, visionary.
A decade full of energy – and a logo that has grown with it
Imagine your company is 10 years old. You look back: at visions, decisions, setbacks and successes. And then you look ahead – to what is yet to come. That’s exactly where we are at Betterspace right now. We have celebrated our first anniversary and are saying: “Now is the perfect time for a new look!”
Because let’s be honest: our old logo has been with us for a long time – like a faithful hoodie that is cosy but now looks a bit baggy. It was time for something that did us and our vision justice today: more digital, clearer, more striking. A logo that shows what we stand for. And where we are going.
From hotel solution to IoT platform for all non-residential buildings
We started over 10 years ago with a clear idea: to develop digital solutions for hotels that reduce energy consumption, automate processes and improve the guest experience. But we realised that what we had developed for hotels was far too good to only offer there.
Because what works in a hotel also helps in a care home. Or in a school. Or a hospital. And so today we are more than just a specialist for one sector – we are a provider of an IoT platform for greater energy efficiency and a partner for all non-residential buildings.
A look back: the old logo – a good idea that has aged well
Our previous logo was friendly, playful and three-dimensional. It conveyed openness, technology and perspective. But in recent years, Betterspace has grown up. We have grown – in terms of projects, experience and responsibility.
Our solutions are more mature, our mission clearer. We digitalise and optimise non-residential buildings to make them more climate-friendly, more economical and more comfortable. And that’s exactly what we wanted to make visible. Our new logo marks precisely this change: from an industry-specific solution to an open, scalable platform for energy and building management. It stands for:
- Openness instead of industry thinking
- Structure instead of complexity
- Scalability instead of isolated solutions
- Partnership at eye level, even for large-scale projects
What’s new? And why?
Our new logo shows at first glance: Betterspace is clear, modern and ready for the future. But we wouldn’t be us if there wasn’t something deeper behind it:
| Old | New |
|---|---|
| Playful, with lots of surfaces | Reduced, with clear lines |
| Three-dimensional, but difficult to read | Flat and clearly recognisable |
| “Technical” looking cube shape | Open, modern spatial concept |
| Lower-case logo | Concise lettering with a strong presence |
What’s behind the new design
More clarity: The new logo is a further development of the old one – but with much more focus. The shape remains cubic, but it opens up. This symbolises our openness to new technologies, partnerships and markets. The lines are clearer, the colours slightly adapted and fresher.
Sustainability, also in the design: Our green colours remain – they stand for environmental awareness, growth and our focus on sustainability. The new green is more multi-faceted and has a stronger and more modern look.
A strong brand for strong solutions: The new lettering fits what we do: software solutions for smart buildings. The typography is reduced, concise and at the same time conveys proximity and expertise.
Our new positioning: Betterspace as an IoT platform for sustainable buildings
What makes us different today? How has Betterspace evolved? Anyone who has followed our journey is well aware of the changes and improvements we have made in recent years. Those who have only known us for a short time, on the other hand, are not aware of the changes we have undergone. Here is a compact summary:
1. Open-industry solution for all non-residential buildings
Our IoT platform is now used in retirement and nursing homes, clinics, schools, daycare centres, hotels, office buildings and public facilities. Why? Because the challenges are similar everywhere:
- Rising energy costs
- Staff shortages
- Legal requirements for sustainability
- Need for automation
Our answer: digital solutions that are flexibly tailored to your building and your industry.
2. Expertise in large-scale projects
In recent years, we have proven our experience in ever larger projects:
- Multiple sites and buildings automated simultaneously
- Nationwide rollouts
- Integrations with energy management, building automation and specialised applications
Our new logo also symbolises this strength: clear, robust, modular – just like our solutions.
| Feature | What it means |
|---|---|
| Clear lines | Transparent project structure |
| Open form | Flexible connection to existing systems |
| Cube design | Modular product landscape (radiator control, integrations, etc.) |
| Green colour tone | Focus on sustainability and energy efficiency |
Why the new logo suits us so well
Because it shows what we have become: An experienced sector-independent software specialist for the energy-efficient utilisation of non-residential buildings. We help hospitals, care homes, schools, hotels and public institutions to save energy, automate processes and make their buildings future-proof. And we never forget: it’s not just about technology, it’s about people.
The new logo stands for:
- Innovation, without frills
- Sustainability, without the finger-wagging
- Partnership at eye level
- Efficiency that pays off
The new focus: efficiency, integration & partnership
Our goal is not just to save energy. We want to:
- Simplify processes
- Integrate systems
- Relieve people
- Increase productivity
- Increase convenience
We develop tools that integrate seamlessly into existing processes and do automatically what used to be done manually – for example
- Heating control that adapts to the occupancy and utilisation of rooms
- Dashboards that monitor multiple buildings simultaneously
- Open API platform that brings together data from energy management and building automation
- LoRaWAN networks that enable future-proof scaling
All of this is perfectly reflected in our new logo: technologically sophisticated, visually reduced, functionally strong.
A logo that speaks: what you can see in it
- “Looks like a room…”
- “… like a window to the inside and outside.”
- “… like a smart building block.”
- “… like a modular system.”
Exactly! Our new logo is a visual promise:
- We don’t see buildings as rigid shells, but as networked spaces full of potential
- We don’t see digitalisation as a tool, but as a new way of thinking
- We don’t build off-the-shelf software, but solutions that adapt to you
What remains? Our drive & aspiration.
Even though our logo is new, our motivation is the same. We want to make buildings digitally better. For more efficiency, more comfort, more sustainability. And for less CO₂, less effort and fewer headaches. Whether nursing home, school, clinic or hotel chain: our solutions make buildings more efficient, sustainable and future-proof. And with a team that:
- Thinks with you
- Grows with you
- Co-designs
Conclusion: New logo, same values – and more future
Admittedly: A new logo is not a wonder of the world. But for us, it’s more than just a picture. It’s a promise – to you, to our partners and to ourselves: We’re not standing still. We continue to develop. And we bring automation to your buildings – better than yesterday, even better than tomorrow.
Our new logo is not just a new shell, but an expression of our new strength. It shows where we come from – and even more so, where we are going. We remain:
- customer-orientated
- solution-orientated
- open to technology
- visionary
But now with an image that makes all this visible.
Ready for the next step?
If you want to be part of this journey – whether as a customer, partner or colleague: talk to us. Together we can turn buildings into intelligent spaces. And visions into real successes. Whether you want to optimise a single building for energy efficiency or are planning a large-scale project – we are your partner. With over 10 years of experience, state-of-the-art technology and a team that knows exactly what counts: Your goals. Your everyday life. Your buildings.
Betterspace – The future begins in the building.