The Hospitality Sales & Marketing Association Deutschland e.V. is the trade association for the hospitality industry and forms a network of over 1600 members as well as a knowledge pool for all relevant specialist areas.
The current specialist areas of the HSMA are divided into:
- E-Com, CRM & Marketing
- Distribution
- Revenue Management
- MICE & Sales
- Technology
- HR & Employer Branding
It is the task of HSMA to establish close contact between members by exchanging information and experience, to maintain and improve knowledge and skills in their specialist areas and to distribute this knowledge accordingly.
In addition, one of our goals is to mediate between functionaries, members, the market and stakeholders, to establish modern communication and reliable relationships.
Find out more about HSMA HERE .
