Environmental protection and sustainability Image factor for the hotel
By promoting green marketing stragegies in your hotel you can profit from a green image. Communicate the use of Smart Home systems together with the improved energy balance energy to position yourself in an environmentally friendly way and improve your image. This means important advantages over your competitors, as many hotel guests pay attention to the sustainability when selecting the hotel. More and more guests are aware of climate change and environmental protection, therefore the demand for sustainable hotels is stadily growing. In the long term, it will be difficult for non-environmentally friendly hotels to compete in the market. Use this knowledge for your hotel and your hotel’s image in order to stand your ground in the competition.
A positive and green image of your hotel is also important for your employees. The environmental commitment of your hotel, for example through the use of Smart Hotel systems, offers enormous benefits. Still, it is also your image what determines whether potential employees apply for a job in your hotel and stay loyal to you. This will also help you to avoid high fluctuation and shortage of skilled workers as well as the related personnel costs.