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Digital Guest Communication In Michels Wohlfühlhotel

An Experience Report About Digital Solutions, Smart Guest Directories And A Lot Of Idyll.

Michels Wohlfühlhotel is one of the most renowned four-star superior hotels in the wonderful Vulkaneifel HealthyRegion in Rhineland-Palatinate. The rural down-to-earth hotel with the familiar and warm atmosphere welcomes its guests in the resort town Schalkenmehren and belongs both to the Landidyll-Hotels co-operation, and to the Wellness-Hotels & Resorts. In addition to culinary delights, the luxury class hotel, lovingly managed by the Drayer family, spoils its guests with a generous and breathtaking wellness area on over 1000m² and digital helpers.

iQ Tab – The Digital Guest Directory For Hotels

Of course, Michels Wohlfühlhotel leaves nothing to be desired. The Drayer family is enthusiastic about digital trends and solutions, which are making their life and work as a hotelier family easier. At the ITB 2017 Betterspace and their smart guest directory aroused the family’s interest. We talked to Julia Drayer, Marketing Manager at the hotel, and found out how the digital guest directory iQ Tab supports communication at the hotel and how it changed the daily hotel routine.

Digital hotel info folder in the design of Michels Wohlfühlhotel

The iQ Tab From Betterspace Offers The Best Value For Money

Since August 2017 the smart guest directories are in use in the hotel’s 51 rooms. The digital guest directory from Betterspace convinced them with its many functions and features. “Of course, we gained an overview of the market and dealt in great detail with the providers of digital guest directories. We are ultimately convinced by Betterspace’s iQ Tab, their price-performance ratio is better than of the other providers,” explains Julia Drayer.

Comprehensive Consulting And Easy Installation With Betterspace

Next to the many features of the guest directory, the competent advice by Betterspace was also convincing. After all, the dynamic company with almost 500 customers is experienced by now and understands the needs and challenges of hotels and their guests. “The consulting by Betterspace was very extensive and we felt like and still feel like we are in good hands. The installation was uncomplicated, even if not everything worked perfectly from the beginning, the solution-orientated and committed employees were always there for us,” the marketing manager notes.

How The Digital Guest Directory Excites Hoteliers

Julia Drayer is enthusiastic about the simplicity and clarity of the digital guest directory. Despite the numerous and extensive functions. “It’s very uncomplicated to provide all guests with up-to-date information and really every age group understands the easy handling of the smart hotel information folders. In addition, we can offer our guests more information and also show pictures that give you an impression of our offer and services, the sights or tourist destinations,” explains Mrs. Drayer.

Digital guest directory in a hotel room of Michels Wohlfühlhotel

Smart & simple – Everything Is Better At The Touch Of A Button

Also, the system behind the digital guest directory, in other words the back-end, Mrs. Drayer uses to adapt content, add new tiles or store seasonal greeting cards, is very convincing thanks to its intuitive handling and simplicity. “With the back-end of the smart guest directory, I can easily update all information or create push messages at the touch of a button to inform our guests about current offers. Just a little more time for the initial design of content and images should be allowed,” says dedicated marketing manager Mrs. Drayer.

Guests Love Smart Guest Directories In Hotels, Too

“The digital guest directory is also clearer than a printed information folder and gives us the opportunity to link directly to another website,” Mrs. Drayer adds. Also the guests are impressed by the smart guest directory. In the past six months, an average of 72 percent of the guests use the smart information folders to find out about tourist destinations, the hotel and the wonderful spa area. In addition, almost 150 greeting cards were sent to friends, family and relatives by e-mail or Facebook and several orders were placed.

iQ Tab – A Recommendation For The Digital Guest Directory In Hotels

“In my opinion, the purchase of the digital guest directory from Betterspace is highly recommended, as it has a wide range of functions and a very good price-performance ratio,” explains Julia Drayer. The digital guest directory iQ Tab from Betterspace is the perfect solution for hoteliers who are looking for new ways to communicate digitally with their guests in the course of digitization.