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Marketing tool better.guest

Proactively increase guest loyalty in your hotel

Zwei glückliche Hotelgäste stehen an der Rezeption in der Hotellobby


How to show your hotel from it’s best side

Experience how easy target group-specific marketing can be in hotels and how you can strengthen your guest loyalty. Advertise effectively, retain customers and at the same time improve your image and build trust – only the digital guest directory better.guest can do this!

Maintain your​ Corporate Design

Integrate ​numerous interfaces

Address target​groups directly

Improve​ your Image

Guest Interests

What your guests want…

With the innovative digital guest directory, you can see with only one click what your guests are really interested in and what they like. The backend of better.guest always shows you the latest statistics about the usage of the digital guest directory on in-room tablets and your guest’s smartphone. Thus, the backend gives you precise information about which categories your guests prefer and what content and features your guests often use and click on.

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User analysis

…and how you can use it to increase your revenue

The analysis of the usage provides you with important information. This way, you can adapt the content of your digital guest directory perfectly to the needs of your guests. Make use of that! Enhance these categories with new content. This leads to increasing usage rates of the digital guest directory, even more satisfied guests and ultimately to more sales. Use the possibilities of better.guest and provide your guests with personalized offers and information they really need.

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Corporate Design

Designed for your hotel

The digital guest directory fits seamlessly into your hotel design. After all, the digital guest directory represents your hotel just as much as your employees do. Therefore, it is important that the design of better.guest is adapted to your individual Corporate Design. After all, your Corporate Design reflects the personality of your hotel and helps your guest’s to quickly recognize your brand.

Build a connection between your hotel and the smart guest directory for your guests. This creates trust and is reflected in stronger guest loyalty. In addition, you will receive a uniform appearance and a coherent brand concept. The digital guest directory also adapts to your guests in terms of content and appearance. Your business guests get an overview of conference information on the start screen and can directly view and split their invoices. Leisure guests see wellness offers and receive recommendations for excursions.

  • Adapted to your Corporate Design
  • Coherent appearance
  • Increased recognition value
  • Consistent brand concept


Connect with relevant hotel systems for more customer loyalty

Your new digital guest directories can be easily connected to your PMS system or other important hospitality providers via an interface. This means less work for you and more time for your guests.

PMS software

POS systems

Operations & communication software

Reservation software

Review platforms


In the future you will welcome your guests with a personal message in their hotel room. Via push message, you send a short message to your guests and welcome them in your house. You can use these messages to recommend the latest offers or point out special features of your hotel. This creates trust and strengthens your customer loyalty. The interface provides your digital guest directory with all relevant data such as name, arrival and departure dates, so that a personalized approach is easily possible.

More about interfaces

Greeting cards

Effective target group marketing for hotels

Your guests share a picture of your hotel and greetings with friends and family with one click via the digital guest directory better.guest. Your guests send the greeting cards by email to those who stayed at home or share them via social networks such as Facebook and Twitter. Your guests use it to promote your hotel directly to your target group. After all, your guests and their families and friends have similar interests.

The greeting card feature helps you to perfect your target group-specific marketing. It could hardly be easier to address potential customers directly. Your guests send digital greeting cards to those who stayed at home at the touch of a button. Your guests will also recommend your hotel at the same time. This creates trust and attracts more attention.

Greeting cards

More visibility for your hotel website

Thanks to the greeting cards, you receive valuable backlinks for your website as soon as your guests share the greeting cards in social networks. Search engines use backlinks, their number and structure to measure the relevance of the link and your website. By sending greeting cards via the digital guest directory, the ranking of your website is positively influenced and improved.

The only thing you have to do at this point is to provide your guests with different appealing greeting card designs. For example, pictures of your hotel, which are adapted to the current season, can be used. Your guests will do the rest for you. Without much effort, you will achieve a better web presence and increase your potential clientele with the help of the digital guest directory.

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Green image

For more sustainability in the hotel

Environmental protection and sustainability are becoming more and more important to your hotel guests. With better.guest you can create a decisive competitive advantage for your hotel and improve your image.

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Reduce paper waste

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Increase environmental awareness

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Reduce water consumption

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Use less detergent

Give your hotel a sustainable and green image. With the help of better.guest and the feature “Cancel room cleaning” you not only save resources, but you also relieve the environment and create a green, sustainable image. By cancelling room cleaning you save water and cleaning agents. This way, you relieve the environment and promote climate protection.

Start by making your hotel and your image greener. The digital solutions for the hotel industry from Betterspace provide you with a variety of options to achieve these goals.


Show your guests that you are digitally advanced

In the future, it is impossible to imagine hotels without digital guest directories. Do not wait for innovations to become the standard. Experience now, how the digital guest directory effects your image in a positive way.

Position yourself as a modern and sustainable hotel with the digital guest directory better.guest. Offer your guests a completely new experience and turn your guest’s stay into a unique experience.